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Wear Wool, Not Waste – 40 million views, and counting...

Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on September 23.

Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on September 23.

The eye-catching campaign, released by AWI’s subsidiary The Woolmark Company, follows the successful Wear Wool, Not Fossil Fuel campaign, this time framing the fibre as a transformational solution to fashion’s environmental challenges.

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WEAR WOOL CAMPAIGN

 

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Discover how we're making a difference!
AWI Extension TAS is a passionate team dedicated to delivering real impact, driving positive change in the Tasmanian sheep and wool industry. Read more
Australian wool production forecast
The latest Australian Wool Production Forecasting Committee's forecast of shorn wool production for 2024/25 is 280 million kilograms greasy. Read more
Recent pregnancy scanning webinars
Missed the two recent webinars on pregnancy scanning, with Dr Sue Hatcher, and Josh Cousins? You can now view the recordings online. Read more
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Resources

Guide to managing feral deer Bushfire preparation and recovery manual Weed fast facts guide SafeSheds assessment manual Anaesthetics and analgesics factsheet Condition scoring of sheep Ewe management handbook Feed budget tables for green pastures Feed budget tables for break of season Feed budget tables for drought and dry conditions Lifetime Wool AWI Grower Menu Managing chemical resistance Sheep selection tools SimpliFly resources Lambing Planner app Making More From Sheep Managing fodder prices for drought Which sheep do I keep? Managing sheep in droughtlots Visual classing Merino sheep Ramping Up Repro checklist Winning With Weaners checklist Standard reference weight calculator Winning With Weaners feed budget tables ParaBoss Australian Wool Innovation The Woolmark Company AWI Market Intelligence Beyond the bale magazine AWI industry news Shearing shed design guide The Yarn Podcast Lifetime Ewe Management Your Future In Wool Nuffield Farming Scholarships Breeding Leadership program AWI Annual General Meetings Managing Tasmanian native pastures Wool industry river management guide for high rainfall zones Wool industry river management guide for sheep-wheat zones Regenerative agriculture Assessing, classing, and selecting sheep Feed On Offer library Stock water Guide for managing feral cats A national guide for smallholder livestock producers Managing breeding ewes in containment areas A pocket guide to ASBVs Sheep producers resource guide Sheep Genetics - Wool Sheep Genetics - Carcase Sheep Genetics - Growth Sheep Genetics - Health Sheep Genetics - Reproduction Sheep Genetics - Worm Egg Count Guide for managing rabbits Making More From Sheep manual Visual sheep scores guide 2024 Making More From Sheep 2024 The value of pregnancy scanning Ewe scanning and management checklist Pregnancy scanning: an ultra-sound investment Resource guide for sheep reproduction The value of pregnancy scanning report: BCA methodology Anaesthetics and analgesics Best practice lamb marking procedures Disease Factsheets Drench decision guide Fit to load guide Footrot ute guide Managing breech flystrike Planning for a non-mulesed Merino enterprise Returning to the family farm Sheep diseases guide Sheep handlers research report Shearing sheds research report Succession planning guide A producer’s guide to sheep husbandry practices Visual sheep scores guide Yards and sheds research report

Newsletters

Discover how we're making a difference! Australian wool production forecast Recent pregnancy scanning webinars Here's what you told us! – The future of AWI Extension TAS Check out the latest AWI Wool Market Report The future of AWI Extension TAS – We need your feedback! Are you missing out on the latest? AWI Repro Masterclass Want the latest wool market data? NEW pregnancy scanning resources Wear Wool, Not Waste – 40 million views, and counting... 2024 WoolPoll result AWI 2024 Annual General Meeting AWI flagship one-day workshops RECORDING AVAILABLE: Why stay in wool sheep? UPCOMING: Sheep classing workshops Wear Wool, Not Waste WEBINAR: Ask the AWI Chairman & Board Your fibre. Your future. Your call. Ready to shape the future? Join our Producer Advisory Panel REGISTER NOW: Sheep eID – what's in it for me? Why stay in wool sheep? Get involved in AWI research projects! RELAUNCHED: Making More From Sheep APPLY NOW: AWI Graduate Training Program 2025 WEBINAR: Australian Wool Traceability Hub REGISTER NOW: Anaesthetics, Analgesics & Animal Health Workshop REGISTER NOW: AWI Wool Trip Tasmania AWI – Working for woolgrowers Carbon storage & increased biodiversity for woolgrowers We're back, better than ever! Better weather forecasts for sheep producers! REGISTER NOW: Ramping up Repro workshop 2023 AWI Annual General Meeting recording online REGISTER NOW: Winning With Weaners workshops REGISTER NOW: SimpliFly workshops Tasmanian Timing of Operations Survey Results

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Events

Update on AWI Merino Lifetime Productivity project Webinar: Woolmark+ Australian Wool Insetting Program Ask the Chairman and Board of Directors Webinar Webinar: Woolmark+ Australian Wool Insetting Program(2) Webinar: Introducing the Australian Wool Traceability Hub AWI webinar: Why stay in wool sheep? AWI Repro Masterclass AWI Wool Trip Tasmania Anaesthetics, Analgesics & Animal Health Workshop Sheep eID – what's in it for me?