Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
Not a woolgrower? Looking for information about wool products, wool care or wool processing?
The Woolmark Company is the global authority on wool. Visit Woolmark.com instead.
AWEX EMI
1541
-1
Micron 17
2111
+4
Micron 18
2042
+7
Micron 19
1911
-5
Micron 20
1866
+14
Micron 21
1849
+3
Micron 25
866
-2
Micron 26
760
+4
Micron 28
662
-4
Micron 30
575
-15
Micron 32
435
-8
Micron 16.5
2152
-3
MCar
763
-1
Wear Wool, Not Waste – 40 million views, and counting...
Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign was viewed more than 40 million times in the first three weeks since its launch on 23 September, 2024.
Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on 23 September, 2024.
The eye-catching campaign, released by AWI’s subsidiary The Woolmark Company, follows the successful Wear Wool, Not Fossil Fuel campaign, this time framing the fibre as a transformational solution to fashion’s environmental challenges.
Articles That Might Interest You
Pre-joining management the key to reducing risk of Border disease
Border disease virus has recently been confirmed in Tasmania, following the investigation of a large composite ewe flock that experienced abortions, high lamb losses and the birth of multiple ‘hairy shaker’ lambs.
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Australian wool production forecast
The latest Australian Wool Production Forecasting Committee's (AWPFC) third forecast of shorn wool production for 2025/26 season is 244.7 million kilograms greasy. This is 12% lower than the 2024/25 estimate and a 6.8 Mkg greasy downward revision of the August 2025 forecast.
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WEBINAR RECORDING AVAILABLE: Why stay in wool sheep?
The recording is now available of John Francis' recent webinar discussing the details of his independent analysis of the profitability of wool-growing enterprises.
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